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C\u2019est l\u2019agence locale Issadesign qui a relev\u00e9 le d\u00e9fi de concevoir un am\u00e9nagement fusionnant existant et nouveau. D\u00e8s le d\u00e9but, l\\\u2019\u00e9quipe de designers s\\\u2019est engag\u00e9e dans un dialogue constructif avec ses clients dans le but de trouver le juste milieu entre ces deux oppositions.<\/p>\n<p>Soucieux de conserver la signature visuelle originale propre \u00e0 Blunt et le concept visuel con\u00e7u pr\u00e9c\u00e9demment par l\u2019agence Jean de Lessard, Issadesign a opt\u00e9 pour la conservation des structures tubulaires qui caract\u00e9risent si bien le salon. L\u2019id\u00e9e a \u00e9t\u00e9 de les conserver et de leur donner un second souffle en effectuant une recoloration de l\u2019ensemble. \u00ab Nous avions le d\u00e9sir de laisser vivre l\u2019installation et ne pas la d\u00e9naturer. Nous sentions qu\u2019il fallait la d\u00e9gager en lui redonnant l\u2019espace qu\u2019elle m\u00e9rite \u00bb souligne Marie Eve Issa, designer. \u00ab Le parcours complexe que propose cet ensemble ludique, cr\u00e9e un parcours visuel sur l\u2019ensemble du local existant et continu m\u00eame au sein de l\u2019agrandissement par l\u2019ajout de structures appareill\u00e9es \u00bb.<\/p>\n<p>Pour compl\u00e9ter la transformation, le local s\u2019est vu offrir une toute nouvelle mat\u00e9rialit\u00e9 alliant b\u00e9ton et laiton. Issadesign a tent\u00e9 d\\\u2019\u00e9viter les \u00e9l\u00e9ments d\u00e9coratifs d\u2019apparence sexistes qui sont souvent pr\u00e9sents dans les espaces d\u00e9di\u00e9s \u00e0 la beaut\u00e9. L\\\u2019int\u00e9rieur redessin\u00e9 du salon comporte des mat\u00e9riaux textur\u00e9s qui s\\\u2019harmonisent avec l\\\u2019espace brut et assum\u00e9 du local et exprime ainsi l\\\u2019essence m\u00eame du salon \u00abblunt\u00bb. Le gris teint\u00e9 est mis \u00e0 l\u2019honneur, car non seulement il agit \u00e0 titre d\u2019\u00e9l\u00e9ment neutre et intemporel, mais il fait \u00e0 la fois \u00e9cho aux mat\u00e9riaux du quartier, soit Griffintown, ancien territoire industriel o\u00f9 le b\u00e9ton, la brique et le m\u00e9tal sont omnipr\u00e9sents. Cette texture se voit accompagn\u00e9e et rehauss\u00e9e par les tons chauds qu\u2019offre le dor\u00e9 conf\u00e9rant par le fait m\u00eame une ambiance industrielle branch\u00e9e.<\/p>\n<p>En ce qui a trait au volet conception, le d\u00e9fi \u00e9tait de mettre en place une certaine continuit\u00e9 visuelle et fonctionnelle entre les secteurs. Le bar caf\u00e9 prend place au centre du local et agit \u00e0 titre de lieu de socialisation, de noyau connecteur. On retrouve au sein du nouveau secteur un grand comptoir d\u2019accueil avec en zone arri\u00e8re une aire de travail et de consultation d\u00e9di\u00e9e au service de trichologie, \u00e9tude en sant\u00e9 capillaire. Pour sa part, l\u2019espace comptoir reprend le langage de la ligne et se veut en coh\u00e9rence avec l\u2019ensemble des jeux lin\u00e9aires du projet. Il s\u2019agit d\u2019un geste simple et subtil permettant d\u2019unifier les deux zones.<\/p>\n<p>Il \u00e9tait important pour le client de mettre de l\u2019avant les produits sp\u00e9cialis\u00e9s et c\u2019est pour cette raison que des \u00e9tag\u00e8res int\u00e9gr\u00e9es ont \u00e9t\u00e9 imagin\u00e9 pour la mise en valeur des produits et cela d\u00e8s l\u2019entr\u00e9e. Pour compl\u00e9ter, la mezzanine a \u00e9t\u00e9 converti en salon d\u2019employ\u00e9s convivial avec une touche d\u2019exclusivit\u00e9.<\/p>\n<p>Le r\u00e9sultat est un salon moderne et sophistiqu\u00e9 rehauss\u00e9 d\u2019une touche industrielle, des installations et des meubles sur mesure, qui offrent aux passants, employ\u00e9s et clients, un nouveau souffle.<\/p>\n","en":"<p>Following the departure of a neighboring tenant, Blunt \u2013 an already well-established hair salon in Montreal \u2013 seized the opportunity to expand and develop its service offering. Taking on the challenge, local agency Issadesign designed a layout that merged the existing space with the new one. From the beginning, the design team engaged in a constructive dialogue with its clients in order to find the right balance between the two.<\/p>\n<p>In order to preserve Blunt\\\u2019s original visual signature and the visual concept previously conceived by the Jean de Lessard agency, Issadesign opted to keep the tubular structures that so-characterize the salon. The idea was to keep them and give them a new lease on life by re-coloring them. \\\u00a0\u00bbWe wanted to let the installation live and not distort it. We felt that we had to free it up by giving it back the space it deserves,\\\u00a0\u00bb says designer Marie Eve Issa. \\\u00a0\u00bbThe complex path proposed by this playful ensemble creates a visual path throughout the existing premises, which is then continued within the extension by adding fitted structures.\u2019\u2019.<\/p>\n<p>To complete the transformation, the space was given a brand-new materiality combining concrete and brass. Issadesign tried to avoid the gender-bending decorative elements that are often present in beauty spaces. The redesigned interior of the salon features textured materials that harmonize with the raw and assertive aspects of the space and thus, expresses the essence of the \\\u00a0\u00bbblunt\\\u00a0\u00bb salon. The tinted grey is given pride of place because not only does it act as a neutral and timeless element, but it also echoes the materials of the neighborhood \u2013 Griffintown \u2013 a former industrial territory where concrete, brick and metal are omnipresent. This texture is accompanied and enhanced by the warm tones of gold, creating a trendy industrial atmosphere.<\/p>\n<p>In terms of design, the challenge was to establish a certain visual and functional continuity between the sectors. The bar-caf\u00e9 takes center-stage and is placed in the center of the space, acting as a socializing place; a connecting core. Within the new sector, there is a large reception counter with a work and consultation area in the back dedicated to the trichology service, a study in hair health. The counter area uses the language of the line and is consistent with the project\\\u2019s overall linear design. It is a simple and subtle gesture that unifies the two areas.<\/p>\n<p>It was important for the client to showcase the specialty products and for this reason, integrated shelves were designed to highlight the products from the entrance. To complete the look, the mezzanine was converted into a friendly employee lounge with a touch of exclusivity.<\/p>\n<p>The result is a modern and sophisticated lounge with an industrial touch, custom fixtures and furnishings that give passers-by, employees and clients a new lease on life.<\/p>\n","original":""},"jury_text":[{"category":3230,"fr":"","en":"","original":""},{"category":3288,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3230,"cat_id_laureat":3890,"laureat":"Certification OR"},{"cat_id":3288,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"ISSADESIGN","website":"issa.design","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"missa@issadesign.com","first_name":"Marie Eve","last_name":"Issa"},"doc_texts_web":{"fr":"<p>Le salon de coiffure Blunt, d\u00e9j\u00e0 bien \u00e9tabli \u00e0 Montr\u00e9al, a saisi l\u2019opportunit\u00e9 d\u2019agrandir et de d\u00e9velopper son offre de service \u00e0 la suite du d\u00e9part d\u2019un locataire voisin. C\u2019est l\u2019agence locale Issadesign qui a relev\u00e9 le d\u00e9fi de concevoir un am\u00e9nagement fusionnant existant et nouveau. D\u00e8s le d\u00e9but, l\\\u2019\u00e9quipe de designers s\\\u2019est engag\u00e9e dans un dialogue constructif avec ses clients dans le but de trouver le juste milieu entre ces deux oppositions.<\/p>\n<p>Soucieux de conserver la signature visuelle originale propre \u00e0 Blunt et le concept visuel con\u00e7u pr\u00e9c\u00e9demment par l\u2019agence Jean de Lessard, Issadesign a opt\u00e9 pour la conservation des structures tubulaires qui caract\u00e9risent si bien le salon. L\u2019id\u00e9e a \u00e9t\u00e9 de les conserver et de leur donner un second souffle en effectuant une recoloration de l\u2019ensemble. \u00ab Nous avions le d\u00e9sir de laisser vivre l\u2019installation et ne pas la d\u00e9naturer. Nous sentions qu\u2019il fallait la d\u00e9gager en lui redonnant l\u2019espace qu\u2019elle m\u00e9rite \u00bb souligne Marie Eve Issa, designer. \u00ab Le parcours complexe que propose cet ensemble ludique, cr\u00e9e un parcours visuel sur l\u2019ensemble du local existant et continu m\u00eame au sein de l\u2019agrandissement par l\u2019ajout de structures appareill\u00e9es \u00bb.<\/p>\n<p>Pour compl\u00e9ter la transformation, le local s\u2019est vu offrir une toute nouvelle mat\u00e9rialit\u00e9 alliant b\u00e9ton et laiton. Issadesign a tent\u00e9 d\\\u2019\u00e9viter les \u00e9l\u00e9ments d\u00e9coratifs d\u2019apparence sexistes qui sont souvent pr\u00e9sents dans les espaces d\u00e9di\u00e9s \u00e0 la beaut\u00e9. L\\\u2019int\u00e9rieur redessin\u00e9 du salon comporte des mat\u00e9riaux textur\u00e9s qui s\\\u2019harmonisent avec l\\\u2019espace brut et assum\u00e9 du local et exprime ainsi l\\\u2019essence m\u00eame du salon \u00abblunt\u00bb. Le gris teint\u00e9 est mis \u00e0 l\u2019honneur, car non seulement il agit \u00e0 titre d\u2019\u00e9l\u00e9ment neutre et intemporel, mais il fait \u00e0 la fois \u00e9cho aux mat\u00e9riaux du quartier, soit Griffintown, ancien territoire industriel o\u00f9 le b\u00e9ton, la brique et le m\u00e9tal sont omnipr\u00e9sents. Cette texture se voit accompagn\u00e9e et rehauss\u00e9e par les tons chauds qu\u2019offre le dor\u00e9 conf\u00e9rant par le fait m\u00eame une ambiance industrielle branch\u00e9e.<\/p>\n<p>En ce qui a trait au volet conception, le d\u00e9fi \u00e9tait de mettre en place une certaine continuit\u00e9 visuelle et fonctionnelle entre les secteurs. Le bar caf\u00e9 prend place au centre du local et agit \u00e0 titre de lieu de socialisation, de noyau connecteur. On retrouve au sein du nouveau secteur un grand comptoir d\u2019accueil avec en zone arri\u00e8re une aire de travail et de consultation d\u00e9di\u00e9e au service de trichologie, \u00e9tude en sant\u00e9 capillaire. Pour sa part, l\u2019espace comptoir reprend le langage de la ligne et se veut en coh\u00e9rence avec l\u2019ensemble des jeux lin\u00e9aires du projet. Il s\u2019agit d\u2019un geste simple et subtil permettant d\u2019unifier les deux zones.<\/p>\n<p>Il \u00e9tait important pour le client de mettre de l\u2019avant les produits sp\u00e9cialis\u00e9s et c\u2019est pour cette raison que des \u00e9tag\u00e8res int\u00e9gr\u00e9es ont \u00e9t\u00e9 imagin\u00e9 pour la mise en valeur des produits et cela d\u00e8s l\u2019entr\u00e9e. Pour compl\u00e9ter, la mezzanine a \u00e9t\u00e9 converti en salon d\u2019employ\u00e9s convivial avec une touche d\u2019exclusivit\u00e9.<\/p>\n<p>Le r\u00e9sultat est un salon moderne et sophistiqu\u00e9 rehauss\u00e9 d\u2019une touche industrielle, des installations et des meubles sur mesure, qui offrent aux passants, employ\u00e9s et clients, un nouveau souffle.<\/p>\n","en":"<p>Following the departure of a neighboring tenant, Blunt \u2013 an already well-established hair salon in Montreal \u2013 seized the opportunity to expand and develop its service offering. Taking on the challenge, local agency Issadesign designed a layout that merged the existing space with the new one. From the beginning, the design team engaged in a constructive dialogue with its clients in order to find the right balance between the two.<\/p>\n<p>In order to preserve Blunt\\\u2019s original visual signature and the visual concept previously conceived by the Jean de Lessard agency, Issadesign opted to keep the tubular structures that so-characterize the salon. The idea was to keep them and give them a new lease on life by re-coloring them. \\\u00a0\u00bbWe wanted to let the installation live and not distort it. We felt that we had to free it up by giving it back the space it deserves,\\\u00a0\u00bb says designer Marie Eve Issa. \\\u00a0\u00bbThe complex path proposed by this playful ensemble creates a visual path throughout the existing premises, which is then continued within the extension by adding fitted structures.\u2019\u2019.<\/p>\n<p>To complete the transformation, the space was given a brand-new materiality combining concrete and brass. Issadesign tried to avoid the gender-bending decorative elements that are often present in beauty spaces. The redesigned interior of the salon features textured materials that harmonize with the raw and assertive aspects of the space and thus, expresses the essence of the \\\u00a0\u00bbblunt\\\u00a0\u00bb salon. The tinted grey is given pride of place because not only does it act as a neutral and timeless element, but it also echoes the materials of the neighborhood \u2013 Griffintown \u2013 a former industrial territory where concrete, brick and metal are omnipresent. This texture is accompanied and enhanced by the warm tones of gold, creating a trendy industrial atmosphere.<\/p>\n<p>In terms of design, the challenge was to establish a certain visual and functional continuity between the sectors. The bar-caf\u00e9 takes center-stage and is placed in the center of the space, acting as a socializing place; a connecting core. Within the new sector, there is a large reception counter with a work and consultation area in the back dedicated to the trichology service, a study in hair health. The counter area uses the language of the line and is consistent with the project\\\u2019s overall linear design. It is a simple and subtle gesture that unifies the two areas.<\/p>\n<p>It was important for the client to showcase the specialty products and for this reason, integrated shelves were designed to highlight the products from the entrance. To complete the look, the mezzanine was converted into a friendly employee lounge with a touch of exclusivity.<\/p>\n<p>The result is a modern and sophisticated lounge with an industrial touch, custom fixtures and furnishings that give passers-by, employees and clients a new lease on life.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/blunt\/","en":"https:\/\/int.design\/en\/projects\/blunt\/"},"titles":{"fr":"Blunt","en":"Blunt"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/103377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=103377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}