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Le projet de repenser le branding afin d\u2019amener Dual \u00e0 un autre niveau et \u00e0 la hauteur de leur travail prend forme.<\/p>\n<p>basalte a d\u00e9velopp\u00e9 le logo, l\u2019identit\u00e9 de marque, les photos, la direction artistique du site web transactionnel, ainsi que le packaging des 12 vari\u00e9t\u00e9s de caf\u00e9 disponibles pour le moment, qui sont divis\u00e9es en 2 gammes, soit les incontournables et les r\u00e9v\u00e9lations.<\/p>\n<p>S\u2019inspirant \u00e0 la fois du Bauhaus et du concept de dualit\u00e9, chacune des 4 lettres du logo est compos\u00e9e de deux formes g\u00e9om\u00e9triques et ensemble forment un carr\u00e9. En son centre, une \u00e9toile est cr\u00e9\u00e9e par la contreforme, symbole de la marque Dual.<\/p>\n<p>L\u2019objectif \u00e9tait de repr\u00e9senter la dualit\u00e9 dans tous les \u00e9l\u00e9ments du branding, autant par les formes, les couleurs, la direction photo, les noms des caf\u00e9s. Les \u00e9tiquettes, toutes uniques, reprennent le langage formel du logo dans des jeux graphiques inspir\u00e9s des noms des caf\u00e9s, et pr\u00e9sentent des agencements de couleurs contrastants.<\/p>\n","en":"<p>Basalte recently developed the branding for the young micro roasting company Dual, makers of superb coffee and curators of rich coffee experiences. Dual sells primarily online (shoppers may opt for 100% compostable bags) and in fine stores. Certain specialty food shops also carry their products in bulk.<\/p>\n<p>Dual is the brainchild of two entrepreneurs who met through their daughters, who are friends. They formed a kinship over their love of coffee, and in 2021, founded their company. Basalte and Dual crossed paths in 2022 and instantly connected, sparking a blueprint for rethinking Dual\u2019s branding and elevating the micro roaster to a level that more accurately reflected the quality of their work.<\/p>\n<p>Basalte handled the logo, branding, photography, art direction for the transactional website, as well as the packaging for the 12 coffees that are part of their current lineup, sold in two assortments: essentials and revelations.<\/p>\n<p>Jointly rooted in the Bauhaus style and the notion of duality, each of the logo\u2019s four letters consists of two geometric shapes, and together they form a square. The negative space in the middle is a star, symbolizing the Dual brand.<\/p>\n<p>The idea was to convey duality across all facets of the branding, the shapes, the colours, the photography, the coffee names. Even the labels, mini canvasses of contrasting colour schemes each uniquely inspired by the coffee names, have formal elements of the logo incorporated in their visual presentation.<\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[],"user":{"email":"bonjour@basalte.com","first_name":"Karine","last_name":"Juneau"},"doc_texts_web":{"fr":"<p>Basalte a r\u00e9cemment fait la conception de l\u2019identit\u00e9 de marque de Dual microtorr\u00e9faction, une jeune entreprise qui offre d\u2019excellents caf\u00e9s et accompagne vers d\u2019enrichissantes d\u00e9couvertes. Les caf\u00e9s sont principalement vendus en ligne (avec option de sacs 100% compostables) et dans des \u00e9piceries fines, mais sont \u00e9galement disponibles en vrac dans certaines \u00e9piceries sp\u00e9cialis\u00e9es.<\/p>\n<p>Ce duo d\u2019entrepreneurs s\u2019est rencontr\u00e9 gr\u00e2ce \u00e0 l\u2019amiti\u00e9 unique de leurs deux filles, et a d\u00e9velopp\u00e9 au fil du temps une complicit\u00e9 et un amour pour le caf\u00e9 qui les m\u00e8nera en 2021 \u00e0 fonder Dual microtorr\u00e9faction. C\u2019est \u00e0 l\u2019\u00e9t\u00e9 2022 que basalte et Dual se rencontrent et une camaraderie naturelle s\u2019installe. 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