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La cr\u00e9ation du nom, logo et \u00e9tiquette a \u00e9t\u00e9 guid\u00e9e par le caract\u00e8re assum\u00e9 des vins qui s\u2019exprime \u00e0 travers les \u0153uvres uniques d\u2019artistes d\u2019ici.<\/p>\n<p>Le nom Pas Sages provient \u00e0 la base des PASSAGES. Le nom est inspir\u00e9 par l&#8217;eau, \u00e9l\u00e9ment essentiel \u00e0 la viniculture, \u00e9voquant les passages entre les lacs et les rivi\u00e8res pour faire r\u00e9f\u00e9rence \u00e0 la g\u00e9ographie des lieux \u2013 soit les Grands Lacs. C&#8217;est aussi le passage du savoir-faire et de l&#8217;expertise entre les diff\u00e9rents artisans impliqu\u00e9s dans l&#8217;\u00e9laboration d&#8217;un vin : vignerons, artistes, sommeliers, etc. Mais aussi de PAS SAGES. Un nom un tantinet rebelle, pour qui les plaisirs de la table passent par l&#8217;audace. Ces vins s\u2019expriment \u00e0 travers des \u0153uvres d&#8217;artistes d&#8217;ici pour donner une \u00e2me bien de chez nous \u00e0 ce produit d&#8217;exception.<\/p>\n<p>L\u2019identit\u00e9 de marque se veut l\u00e9g\u00e8rement irr\u00e9v\u00e9rencieuse avec une forte personnalit\u00e9 qu\u00e9b\u00e9coise tr\u00e8s assum\u00e9e afin de se distinguer des autres vins canadiens sur le march\u00e9. L\u2019approche graphique est color\u00e9e, d\u00e9construite et d\u00e9li\u00e9e pour refl\u00e9ter l\u2019ADN de la marque. La typographie du logo provient d\u2019une fonderie montr\u00e9alaise pour renforcir l\u2019aspect local et promouvoir les artistes d\u2019ici.<\/p>\n<p>Cette nouvelle gamme de vins a \u00e9t\u00e9 con\u00e7ue pour les consommateur\u00b7trices qu\u00e9b\u00e9cois\u00b7es, \u00e9picurien\u00b7nes, curieux\u00b7euses et inspir\u00e9\u00b7es par l\u2019exp\u00e9rience multisensorielle entourant une d\u00e9gustation. Des consommateur\u00b7trices qui sort des sentiers battus de la conventionnalit\u00e9 et assume le caract\u00e8re distinctif, pas toujours tr\u00e8s sage.<\/p>\n","en":"<p>Basalte was asked to create the entire branding for Pas Sages, a new collection of Canadian wines meant to evoke the passage of craftmanship from vine to bottle. The name, logo and label were inspired by how the art of winemaking informs the character wines take on, as re-flected through the unique works of local artists. The name Pas Sages, which stems from PAS-SAGES, pays tribute to the water, so essential to the cultivation of grapes, that passes between rivers and lakes, primarily the Great Lakes, and so the name also conjures a sense of local place. 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Des consommateur\u00b7trices qui sort des sentiers battus de la conventionnalit\u00e9 et assume le caract\u00e8re distinctif, pas toujours tr\u00e8s sage.<\/p>\n","en":"<p>Basalte was asked to create the entire branding for Pas Sages, a new collection of Canadian wines meant to evoke the passage of craftmanship from vine to bottle. The name, logo and label were inspired by how the art of winemaking informs the character wines take on, as re-flected through the unique works of local artists. The name Pas Sages, which stems from PAS-SAGES, pays tribute to the water, so essential to the cultivation of grapes, that passes between rivers and lakes, primarily the Great Lakes, and so the name also conjures a sense of local place. But it is equally about the interplay between the various crafts along the wine growing, making and stewardship chain: producers, artists, sommeliers, etc. And finally, because in French PAS SAGES alludes to a touch of mischief, the name is also a nod to the wines\u2019 slightly rebellious personality, for lovers of bolder tastes. All of these values are further conveyed via the labels, works from local artists saluting these exceptional local wines.<\/p>\n<p>The branding is a tad irreverent with a strong Quebec feel to set the wines apart from their fellow Canadian counterparts on the market. Visually, it combines pops of colour with a delib-erately abstract composition that says \u201cunbridled\u201d to reflect the brand\u2019s DNA. The logo type-face is by a Montreal type foundry to further foster the local connection and promoting artists from here.<\/p>\n<p>PAS SAGES wines are for Quebec consumers who are epicurean and curious at heart, who do not solely drink wine, but experience it on a multisensory level. Consumers who are open to the road less travelled, raise their glasses to the unconventional, and occasionally, moments of ex-quisite indulgence.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/vins-pas-sages\/","en":"https:\/\/int.design\/en\/projects\/vins-pas-sages\/"},"titles":{"fr":"Vins Pas Sages","en":"Vins Pas Sages"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/101810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=101810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}