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est devenue au fil des ans.<\/p>\n<p>En effet, le design d\u2019int\u00e9rieur prend de plus en plus de place dans l\u2019offre de la firme et l\u2019\u00e9quipe de direction souhaitait repositionner la compagnie afin d\u2019identifier cette parit\u00e9 dans l\u2019offre entre l\u2019architecture et le design d\u2019int\u00e9rieur. Le n\u00e9ologisme \u00ab\u00a0archi.design\u00a0\u00bb \u00e9voque clairement cet \u00e9quilibre.<\/p>\n<p>De plus, la souplesse du nouveau nom permet de multiplier les utilisations et les d\u00e9riv\u00e9s. Ainsi, le pr\u00e9fixe \u00ab archi \u00bb est employ\u00e9, selon les circonstances et les plateformes, pour associer blanchette \u00e0 des attributs comme \u00ab archi.constructif \u00bb, \u00ab archi.r\u00e9fl\u00e9chi \u00bb, \u00a0\u00ab archi.cr\u00e9atif \u00bb, \u00ab archi.fun \u00bb, etc. De telles d\u00e9clinaisons rendent l\u2019entreprise plus s\u00e9duisante dans un contexte d\u2019embauche, de croissance et de rel\u00e8ve. La notion de plaisir y est omnipr\u00e9sente et cette image est aujourd\u2019hui plus proche de l\u2019individu et elle a gagn\u00e9 en sensibilit\u00e9.<\/p>\n<p>La cr\u00e9ation et la production visuelle de cette nouvelle identit\u00e9 ont \u00e9t\u00e9 r\u00e9alis\u00e9es en collaboration avec le designer graphique ind\u00e9pendant montr\u00e9alais Xavier Savage. Ainsi, il a pass\u00e9 quatre mois en r\u00e9sidence au sein de l\u2019\u00e9quipe de blanchette. Il a pu s\u2019y impr\u00e9gner de la culture de l\u2019organisation afin de pouvoir mieux d\u00e9cliner le r\u00e9sultat final sur tous les supports de pr\u00e9sentation, les r\u00e9seaux sociaux, les documents administratifs et le mat\u00e9riel promotionnel.<\/p>\n<p>Dans son ancienne image, Blanchette Architectes isolait fr\u00e9quemment et intuitivement les trois T qui \u00e9taient accroch\u00e9s entre les mots Blanchette et Architectes. Avec la refonte de son image, les trois T sont devenus d\u00e9tach\u00e9s et plus que deux. D\u00e9construits, ils symbolisent les individus qui composent la firme, mais aussi le travail collaboratif. Une trappe \u00e0 encre est \u00e9galement exag\u00e9r\u00e9e dans la hampe du T, permettant la lecture d\u2019un volume, non sans lien avec la perspective d\u2019un espace construit. La police grotesque a \u00e9galement laiss\u00e9 sa place \u00e0 une police sans S\u00e9rif afin de la rendre plus accessible et famili\u00e8re.<\/p>\n<p>\u00c9galement, cette double lettre formant le monogramme se fragmente, se d\u00e9compose et joue sur l\u2019\u00e9chelle. Agrandis, les courbes et empattements des T deviennent g\u00e9n\u00e9rateurs d\u2019une texture r\u00e9currente dans l\u2019application de la marque, \u00e9voquant alors des pleins et des vides, voire une forme d\u2019urbanit\u00e9 en plan et non sans lien avec le travail du designer.<\/p>\n<p>Cette nouvelle image table assur\u00e9ment sur une allure plus jeune et plus active. Les nouvelles couleurs choisies pour exprimer la marque \u00e9voquent \u00e0 la fois la vivacit\u00e9 de la firme (rose, bleus et verts) et un rapport \u00e0 la nature avec des couleurs plus organiques et min\u00e9rales (beige, gris, ocre et marron). L\u2019utilisation de filets r\u00e9guliers dans l\u2019ensemble des pr\u00e9sentations et de la papeterie assure une coh\u00e9rence dans la mise en page, sur l\u2019ensemble des plateformes et expriment un travail fin et soign\u00e9 sur la mise en espace tout comme blanchette, dans la r\u00e9alisation de ses projets.<\/p>\n","en":"<p>In the wake of its fifth year, Montreal-based firm Blanchette Architectes has adopted a new identity and is now called blanchette archi.design, a name more representative of what the company has become over the years.<\/p>\n<p>Over the years, interior design has taken a prominent place in the firm\u2019s offer. The management team wanted to reposition the company and identify this parity between architecture and interior design. The neologism \u00ab archi.design \u00bb clearly evokes this balance.<\/p>\n<p>The flexibility of the new name allows for multiple uses and derivatives. The prefix \u00ab archi \u00bb is used, and depending on the circumstances and platforms, associates the brand with attributes such as \u00ab archi.constructive \u00bb, \u00ab archi.reflective \u00bb, \u00ab archi.creative \u00bb, \u00ab archi.fun \u00bb, etc. Variations like these make the company more attractive in the context of hiring, growth and succession. The notion of playfulness is omnipresent and this new image is now closer to the individual and has gained in sensibility.<\/p>\n<p>The creation and visual production of this new identity were carried out in collaboration with the independent Montreal-based graphic designer Xavier Savage. He spent four months in residence with the blanchette team. He was able to immerse himself in the organization\u2019s culture and adapt the final result to all presentation media, social networks, administrative documents and promotional material.<\/p>\n<p>In its previous brand identity, Blanchette Architectes frequently and intuitively isolated the three T\u2019s that hung between the words Blanchette and Architectes. With the redesign of its image, the three T\u2019s have become detached and no longer two. Deconstructed, they symbolize the individuals who make up the firm, but also the collaborative work. An ink trap is also exaggerated in the shaft of the T, allowing the reading of a volume, not without link with the perspective of a built space. The grotesque font has also been replaced by a sans-serif font to make it more accessible and familiar.<\/p>\n<p>This double letter forming the monogram is fragmented, decomposed and plays on the scale. Enlarged, the curves and serifs of the T\u2019s become generators of a recurring texture in the application of the brand, evoking solids and voids, even a form of urbanity in plan and not without a link to the work of the designer.<\/p>\n<p>This new brand identity is certainly based on a younger and more active image. The new colours were chosen to evoke both the vivacity of the firm (pink, blues and greens) and a relationship to nature with more organic and mineral colours (beige, gray, ochre and brown). The use of regular lines in presentations and stationery ensures consistency in the layout, on all platforms and expresses a fine and careful attention to the layout and details, similar to blanchette\u2019s values in the realization of its projects.<\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"blanchette archi.design","website":"https:\/\/www.blanchettearchi.design\/","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"Xavier Savage","website":"","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"patrick@blanchette-architectes.com","first_name":"Patrick","last_name":"Blanchette"},"doc_texts_web":{"fr":"<p>\u00c0 l\u2018aube de sa cinqui\u00e8me ann\u00e9e, la firme montr\u00e9alaise Blanchette Architectes a adopt\u00e9 une nouvelle identit\u00e9 et se nomme d\u00e9sormais blanchette archi.design, un nom plus repr\u00e9sentatif de ce qu\u2019elle est devenue au fil des ans.<\/p>\n<p>En effet, le design d\u2019int\u00e9rieur prend de plus en plus de place dans l\u2019offre de la firme et l\u2019\u00e9quipe de direction souhaitait repositionner la compagnie afin d\u2019identifier cette parit\u00e9 dans l\u2019offre entre l\u2019architecture et le design d\u2019int\u00e9rieur. Le n\u00e9ologisme \u00ab\u00a0archi.design\u00a0\u00bb \u00e9voque clairement cet \u00e9quilibre.<\/p>\n<p>De plus, la souplesse du nouveau nom permet de multiplier les utilisations et les d\u00e9riv\u00e9s. Ainsi, le pr\u00e9fixe \u00ab archi \u00bb est employ\u00e9, selon les circonstances et les plateformes, pour associer blanchette \u00e0 des attributs comme \u00ab archi.constructif \u00bb, \u00ab archi.r\u00e9fl\u00e9chi \u00bb, \u00a0\u00ab archi.cr\u00e9atif \u00bb, \u00ab archi.fun \u00bb, etc. De telles d\u00e9clinaisons rendent l\u2019entreprise plus s\u00e9duisante dans un contexte d\u2019embauche, de croissance et de rel\u00e8ve. La notion de plaisir y est omnipr\u00e9sente et cette image est aujourd\u2019hui plus proche de l\u2019individu et elle a gagn\u00e9 en sensibilit\u00e9.<\/p>\n<p>La cr\u00e9ation et la production visuelle de cette nouvelle identit\u00e9 ont \u00e9t\u00e9 r\u00e9alis\u00e9es en collaboration avec le designer graphique ind\u00e9pendant montr\u00e9alais Xavier Savage. Ainsi, il a pass\u00e9 quatre mois en r\u00e9sidence au sein de l\u2019\u00e9quipe de blanchette. Il a pu s\u2019y impr\u00e9gner de la culture de l\u2019organisation afin de pouvoir mieux d\u00e9cliner le r\u00e9sultat final sur tous les supports de pr\u00e9sentation, les r\u00e9seaux sociaux, les documents administratifs et le mat\u00e9riel promotionnel.<\/p>\n<p>Dans son ancienne image, Blanchette Architectes isolait fr\u00e9quemment et intuitivement les trois T qui \u00e9taient accroch\u00e9s entre les mots Blanchette et Architectes. Avec la refonte de son image, les trois T sont devenus d\u00e9tach\u00e9s et plus que deux. D\u00e9construits, ils symbolisent les individus qui composent la firme, mais aussi le travail collaboratif. Une trappe \u00e0 encre est \u00e9galement exag\u00e9r\u00e9e dans la hampe du T, permettant la lecture d\u2019un volume, non sans lien avec la perspective d\u2019un espace construit. La police grotesque a \u00e9galement laiss\u00e9 sa place \u00e0 une police sans S\u00e9rif afin de la rendre plus accessible et famili\u00e8re.<\/p>\n<p>\u00c9galement, cette double lettre formant le monogramme se fragmente, se d\u00e9compose et joue sur l\u2019\u00e9chelle. Agrandis, les courbes et empattements des T deviennent g\u00e9n\u00e9rateurs d\u2019une texture r\u00e9currente dans l\u2019application de la marque, \u00e9voquant alors des pleins et des vides, voire une forme d\u2019urbanit\u00e9 en plan et non sans lien avec le travail du designer.<\/p>\n<p>Cette nouvelle image table assur\u00e9ment sur une allure plus jeune et plus active. Les nouvelles couleurs choisies pour exprimer la marque \u00e9voquent \u00e0 la fois la vivacit\u00e9 de la firme (rose, bleus et verts) et un rapport \u00e0 la nature avec des couleurs plus organiques et min\u00e9rales (beige, gris, ocre et marron). L\u2019utilisation de filets r\u00e9guliers dans l\u2019ensemble des pr\u00e9sentations et de la papeterie assure une coh\u00e9rence dans la mise en page, sur l\u2019ensemble des plateformes et expriment un travail fin et soign\u00e9 sur la mise en espace tout comme blanchette, dans la r\u00e9alisation de ses projets.<\/p>\n","en":"<p>In the wake of its fifth year, Montreal-based firm Blanchette Architectes has adopted a new identity and is now called blanchette archi.design, a name more representative of what the company has become over the years.<\/p>\n<p>Over the years, interior design has taken a prominent place in the firm\u2019s offer. The management team wanted to reposition the company and identify this parity between architecture and interior design. The neologism \u00ab archi.design \u00bb clearly evokes this balance.<\/p>\n<p>The flexibility of the new name allows for multiple uses and derivatives. The prefix \u00ab archi \u00bb is used, and depending on the circumstances and platforms, associates the brand with attributes such as \u00ab archi.constructive \u00bb, \u00ab archi.reflective \u00bb, \u00ab archi.creative \u00bb, \u00ab archi.fun \u00bb, etc. Variations like these make the company more attractive in the context of hiring, growth and succession. The notion of playfulness is omnipresent and this new image is now closer to the individual and has gained in sensibility.<\/p>\n<p>The creation and visual production of this new identity were carried out in collaboration with the independent Montreal-based graphic designer Xavier Savage. He spent four months in residence with the blanchette team. He was able to immerse himself in the organization\u2019s culture and adapt the final result to all presentation media, social networks, administrative documents and promotional material.<\/p>\n<p>In its previous brand identity, Blanchette Architectes frequently and intuitively isolated the three T\u2019s that hung between the words Blanchette and Architectes. With the redesign of its image, the three T\u2019s have become detached and no longer two. Deconstructed, they symbolize the individuals who make up the firm, but also the collaborative work. An ink trap is also exaggerated in the shaft of the T, allowing the reading of a volume, not without link with the perspective of a built space. The grotesque font has also been replaced by a sans-serif font to make it more accessible and familiar.<\/p>\n<p>This double letter forming the monogram is fragmented, decomposed and plays on the scale. Enlarged, the curves and serifs of the T\u2019s become generators of a recurring texture in the application of the brand, evoking solids and voids, even a form of urbanity in plan and not without a link to the work of the designer.<\/p>\n<p>This new brand identity is certainly based on a younger and more active image. The new colours were chosen to evoke both the vivacity of the firm (pink, blues and greens) and a relationship to nature with more organic and mineral colours (beige, gray, ochre and brown). The use of regular lines in presentations and stationery ensures consistency in the layout, on all platforms and expresses a fine and careful attention to the layout and details, similar to blanchette\u2019s values in the realization of its projects.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/blanchette-archi-design\/","en":"https:\/\/int.design\/en\/projects\/blanchette-archi-design\/"},"titles":{"fr":"blanchette archi.design","en":"blanchette archi.design"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/100534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=100534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}