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Il est au centre d\u2019un mode de vie et d\u2019une philosophie plusieurs fois centenaires. N\u00e9 de cette volont\u00e9 de partager une tradition qui leur est ch\u00e8re, ils ouvrent leur premi\u00e8re boutique Matcha Zanmai au centre-ville de Montr\u00e9al en 2018 <span class=\"\\"s1\\"\">o<\/span><span class=\"\\"s2\\"\">\u00f9<\/span><span class=\"\\"s1\\"\"> ils <\/span>y proposent des breuvages traditionnels pour les puristes<span class=\"\\"s1\\"\">, <\/span>ainsi que des recettes de leurs crus et des p\u00e2tisseries pour les plus gourmands. <span class=\"\\"Apple-converted-space\\"\">\u00a0<\/span><\/p>\n<p class=\"\\"p1\\"\">Lorsque l\u2019opportunit\u00e9 d\u2019ouvrir un espace comptoir au March\u00e9 des Promenades au Carrefour Saint-Bruno <span class=\"\\"s1\\"\">s\u2019est pr\u00e9sent\u00e9e<\/span>, les propri\u00e9taires ont fait appel \u00e0 AANAGRAM pour d\u00e9velopper leur nouveau concept d\u2019environnement et en <span class=\"\\"s1\\"\">ont<\/span> profit\u00e9 pour reformuler leur identit\u00e9 visuelle, qui peinait \u00e0 exprimer clairement <span class=\"\\"s1\\"\">le<\/span> positionnement, ainsi que les \u00e9l\u00e9ments d\u2019emballages et le mat\u00e9riel promotionnel. <span class=\"\\"Apple-converted-space\\"\">\u00a0<\/span><\/p>\n<p class=\"\\"p1\\"\">Au coeur de cette nouvelle identit\u00e9, trois piliers sont sortis de l\u2019exercice strat\u00e9gique men\u00e9 par AANAGRAM : la satisfaction, l\u2019authenticit\u00e9 et la famille. La marque \u00e9voque un sentiment de bien-\u00eatre et de l\u00e9g\u00e8ret\u00e9 li\u00e9 \u00e0 la gourmandise et promet un savoir-faire artisan fond\u00e9 sur une connaissance intime des rites et rituels ancestraux, de la qualit\u00e9 exceptionnelle des ingr\u00e9dients et de la rigueur associ\u00e9e \u00e0 la cuisine japonaise traditionnelle.<\/p>\n<p class=\"\\"p1\\"\">Un th\u00e9 matcha bien r\u00e9ussi se reconna\u00eet par la mousse dense mais l\u00e9g\u00e8re produite en le fouettant. C\u2019est en s\u2019inspirant de cet \u00e9l\u00e9ment incontournable que le studio a d\u00e9velopp\u00e9 un symbole \u00ab mascotte \u00bb attachant qui exprime une notion de sociabilit\u00e9 importante <span class=\"\\"s1\\"\">li\u00e9e<\/span> \u00e0 l\u2019exp\u00e9rience de la marque. Le symbole \u00e9voque \u00e9galement les desserts glac\u00e9s gourmets, un segment important de l\u2019offre.<\/p>\n<p class=\"\\"p3\\"\"><span class=\"\\"s3\\"\">L\u2019am\u00e9nagement du kiosque s\u2019articule en deux zones, l\u2019espace service et l\u2019espace d\u00e9gustation. Unies par la mat\u00e9rialit\u00e9 minimaliste des mat\u00e9riaux nobles tels que le bois naturel et le m\u00e9tal, et reposant sur une base monolithique de b\u00e9ton comportant une banquette flottante, elles permettent de r\u00e9pondre \u00e0 diff\u00e9rents tempos de services.<span class=\"\\"Apple-converted-space\\"\">\u00a0<\/span><\/span><\/p>\n<p class=\"\\"p4\\"\"><span class=\"\\"s4\\"\">Afin de pouvoir tenir des c\u00e9r\u00e9monies avec leurs clients dans une zone plus intime, AANAGRAM propose de travailler l\u2019espace d\u00e9gustation selon des principes architecturaux traditionnels inspir\u00e9s des maisons de th\u00e9 de style Sukiya.<\/span><span class=\"\\"s5\\"\"> Dans cet esprit<\/span><span class=\"\\"s6\\"\">, la combinaison des mat\u00e9riaux, les intersections<i> <\/i><\/span><span class=\"\\"s1\\"\">des <\/span><span class=\"\\"s6\\"\">\u00e9l\u00e9ments de charpente ainsi que l\u2019assemblage structur\u00e9 de cadres en baguettes de bois mis en valeur par <\/span><span class=\"\\"s5\\"\">l\u2019\u00e9clairage mural sign\u00e9 Luminaires Authentik, <\/span><span class=\"\\"s6\\"\">permettent de rendre cet espace restreint plus accueillant.<\/span><\/p>\n<p class=\"\\"p3\\"\">Les courbes qui caract\u00e9risent le comptoir service, les tabourets suspendus et la structure de m\u00e9tal tubulaire accueillant la signal\u00e9tique et le menu, contribuent \u00e0 inscrire l\u2019espace dans un contexte contemporain et s\u2019int\u00e8grent de fa\u00e7on coh\u00e9rente avec le langage graphique du symbole rondouillet. Les accents du vert officiel de la marque permettent de capter l\u2019attention dans un contexte de march\u00e9 publique et d\u2019\u00e9tablir son offre sp\u00e9cifique.<span class=\"\\"s3\\"\"> L\u2019univers d\u00e9velopp\u00e9 pour Matcha Zanmai permet d\u2019allier la rigueur des codes traditionnels japonais propre au th\u00e9 matcha et la d\u00e9sinvolture du comptoir \u00e0 cr\u00e8me glac\u00e9e.<\/span><\/p>\n","en":"<p class=\"\\"p1\\"\"><strong><span class=\"\\"s1\\"\">Reinventing a brand that thirsts\u00a0for change<\/span><\/strong><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">For Hank and Yuki who are from Japan, matcha is not like any other tea. It is at the center of a centuries-old way of life and philosophy. Born from this desire to share a tradition that is dear to them, they<\/span><span class=\"\\"s2\\"\"> have<\/span><span class=\"\\"s1\\"\"> opened their first Matcha Zanmai store in downtown Montreal in 2018 <\/span><span class=\"\\"s2\\"\">where they <\/span><span class=\"\\"s1\\"\">offer traditional beverages for purists<\/span><span class=\"\\"s3\\"\">,<\/span><span class=\"\\"s1\\"\"> as well as recipes of <\/span><span class=\"\\"s2\\"\">their own creations<\/span><span class=\"\\"s1\\"\"> and pastries for the<\/span><span class=\"\\"s2\\"\"> epicurious.<\/span><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">When <\/span><span class=\"\\"s2\\"\">presented <\/span><span class=\"\\"s1\\"\">the opportunity to open a counter space at the March\u00e9 des Promenades at Carrefour Saint-Bruno, the owners called AANAGRAM to develop their new environment concept and <\/span><span class=\"\\"s2\\"\">took <\/span><span class=\"\\"s1\\"\">the opportunity to reformulate their visual identity, as well as <\/span><span class=\"\\"s2\\"\">their<\/span><span class=\"\\"s1\\"\"><b> <\/b>packaging elements and promotional material, which struggled to clearly express its positioning.<\/span><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">At the heart of this new identity, three pillars emerged from the strategic exercise led by ANAGRAM: satisfaction, authenticity and family. The brand evokes a feeling of well-being and lightness linked to <\/span><span class=\"\\"s4\\"\">indulgence<\/span><span class=\"\\"s1\\"\"> and promises artisan know-how based on an intimate knowledge of ancestral rites and rituals, the exceptional quality of ingredients and the <\/span><span class=\"\\"s2\\"\">rigorousness <\/span><span class=\"\\"s1\\"\">associated with traditional Japanese cuisine.<\/span><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">A successful matcha tea can be recognized by the dense but light foam produced by<\/span> <span class=\"\\"s1\\"\">whisking. Inspired by <\/span><span class=\"\\"s2\\"\">these<\/span><span class=\"\\"s1\\"\"> essential element<\/span><span class=\"\\"s2\\"\">s<\/span><span class=\"\\"s1\\"\">, the studio has developed an endearing \u201cmascot\u201d symbol that expresses an important notion of sociability linked to the brands experience. The symbol also refers to gourmet frozen desserts, an important<\/span><span class=\"\\"s5\\"\"> part of their offer.<\/span><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">The layout of the counter space is divided into two areas, the service area and the sitting area. United by the minimalist materiality of noble materials such as natural wood and metal, and resting on a monolithic concrete base with a floating bench, they can respond to different service tempos.<\/span><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">In order to be able to hold <\/span><span class=\"\\"s5\\"\">ceremonie<\/span><span class=\"\\"s1\\"\">s with their customers in a more intimate area, AANAGRAM proposes<\/span> <span class=\"\\"s1\\"\">to work the sitting area according to traditional architectural principles inspired by Sukiya-style tea houses. In this spirit, the combination of materials, the <\/span><span class=\"\\"s2\\"\">junctions of<\/span><span class=\"\\"s1\\"\"> the structural elements and the structured assembly of <\/span><span class=\"\\"s2\\"\">the wooden<b> <\/b><\/span><span class=\"\\"s1\\"\">frames highlighted by <\/span><span class=\"\\"s2\\"\">the sconce<\/span><span class=\"\\"s1\\"\"> lighting signed<\/span> <span class=\"\\"s1\\"\">Luminaires Authentik, make<\/span><span class=\"\\"s2\\"\">s<\/span><span class=\"\\"s1\\"\"> this restricted space more welcoming.<\/span><\/p>\n<p class=\"\\"p1\\"\"><span class=\"\\"s1\\"\">The curves that characterize the service counter, the hanging stools and the tubular metal structure <\/span><span class=\"\\"s2\\"\">that houses<\/span><span class=\"\\"s1\\"\"> the signage and the menu, contribute<\/span><span class=\"\\"s2\\"\">s<\/span><span class=\"\\"s1\\"\"> to establishing the space in a contemporary context and integrate<\/span><span class=\"\\"s2\\"\">s itself <\/span><span class=\"\\"s1\\"\">coherently with the graphic language of the plump<\/span><span class=\"\\"s2\\"\"> and airy<\/span><span class=\"\\"s1\\"\"> symbol. The accents of the brand\\\u2019s official green make<\/span><span class=\"\\"s2\\"\">s<\/span><span class=\"\\"s1\\"\"> it possible to capture attention in a public market context and display its specific offer. The universe developed for Matcha Zanmai makes it possible to combine the <\/span><span class=\"\\"s2\\"\">rigorousness <\/span><span class=\"\\"s1\\"\">of the traditional Japanese codes specific to matcha tea and the casualness of the ice cream counter.<\/span><\/p>\n","original":""},"jury_text":[{"category":3404,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3404,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Studio AANAGRAM","website":"www.aanagram.ca","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"},{"name":"Spacia","website":"https:\/\/spacia.ca\/","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"},{"name":"Luminaire Authentik","website":"https:\/\/www.luminaireauthentik.com\/","category":"","category_tax":2750,"category_label":"\u00c9clairage"},{"name":"Found","website":"https:\/\/www.shop-found.com\/","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Accelea","website":"https:\/\/accelea.tn\/","category":"","category_tax":2753,"category_label":"Ing\u00e9nierie"},{"name":"Lamcom Technologies","website":"https:\/\/www.lamcom.ca\/","category":"","category_tax":2754,"category_label":"Manufacturier"}],"user":{"email":"marieeve@aanagram.ca","first_name":"Marie-Eve","last_name":"Fortin"},"doc_texts_web":{"fr":"<p class=\"\\\"p1\\\"\"><strong>R\u00e9inventer une marque qui a soif de changement<\/strong><\/p>\n<p class=\"\\\"p1\\\"\">Pour Hank et Yuki qui sont originaires du Japon, le matcha n\u2019est pas un th\u00e9 comme les autres. Il est au centre d\u2019un mode de vie et d\u2019une philosophie plusieurs fois centenaires. N\u00e9 de cette volont\u00e9 de partager une tradition qui leur est ch\u00e8re, ils ouvrent leur premi\u00e8re boutique Matcha Zanmai au centre-ville de Montr\u00e9al en 2018 <span class=\"\\\"s1\\\"\">o<\/span><span class=\"\\\"s2\\\"\">\u00f9<\/span><span class=\"\\\"s1\\\"\"> ils <\/span>y proposent des breuvages traditionnels pour les puristes<span class=\"\\\"s1\\\"\">, <\/span>ainsi que des recettes de leurs crus et des p\u00e2tisseries pour les plus gourmands. <span class=\"\\\"Apple-converted-space\\\"\">\u00a0<\/span><\/p>\n<p class=\"\\\"p1\\\"\">Lorsque l\u2019opportunit\u00e9 d\u2019ouvrir un espace comptoir au March\u00e9 des Promenades au Carrefour Saint-Bruno <span class=\"\\\"s1\\\"\">s\u2019est pr\u00e9sent\u00e9e<\/span>, les propri\u00e9taires ont fait appel \u00e0 AANAGRAM pour d\u00e9velopper leur nouveau concept d\u2019environnement et en <span class=\"\\\"s1\\\"\">ont<\/span> profit\u00e9 pour reformuler leur identit\u00e9 visuelle, qui peinait \u00e0 exprimer clairement <span class=\"\\\"s1\\\"\">le<\/span> positionnement, ainsi que les \u00e9l\u00e9ments d\u2019emballages et le mat\u00e9riel promotionnel. <span class=\"\\\"Apple-converted-space\\\"\">\u00a0<\/span><\/p>\n<p class=\"\\\"p1\\\"\">Au coeur de cette nouvelle identit\u00e9, trois piliers sont sortis de l\u2019exercice strat\u00e9gique men\u00e9 par AANAGRAM : la satisfaction, l\u2019authenticit\u00e9 et la famille. La marque \u00e9voque un sentiment de bien-\u00eatre et de l\u00e9g\u00e8ret\u00e9 li\u00e9 \u00e0 la gourmandise et promet un savoir-faire artisan fond\u00e9 sur une connaissance intime des rites et rituels ancestraux, de la qualit\u00e9 exceptionnelle des ingr\u00e9dients et de la rigueur associ\u00e9e \u00e0 la cuisine japonaise traditionnelle.<\/p>\n<p class=\"\\\"p1\\\"\">Un th\u00e9 matcha bien r\u00e9ussi se reconna\u00eet par la mousse dense mais l\u00e9g\u00e8re produite en le fouettant. C\u2019est en s\u2019inspirant de cet \u00e9l\u00e9ment incontournable que le studio a d\u00e9velopp\u00e9 un symbole \u00ab mascotte \u00bb attachant qui exprime une notion de sociabilit\u00e9 importante <span class=\"\\\"s1\\\"\">li\u00e9e<\/span> \u00e0 l\u2019exp\u00e9rience de la marque. Le symbole \u00e9voque \u00e9galement les desserts glac\u00e9s gourmets, un segment important de l\u2019offre.<\/p>\n<p class=\"\\\"p3\\\"\"><span class=\"\\\"s3\\\"\">L\u2019am\u00e9nagement du kiosque s\u2019articule en deux zones, l\u2019espace service et l\u2019espace d\u00e9gustation. Unies par la mat\u00e9rialit\u00e9 minimaliste des mat\u00e9riaux nobles tels que le bois naturel et le m\u00e9tal, et reposant sur une base monolithique de b\u00e9ton comportant une banquette flottante, elles permettent de r\u00e9pondre \u00e0 diff\u00e9rents tempos de services.<span class=\"\\\"Apple-converted-space\\\"\">\u00a0<\/span><\/span><\/p>\n<p class=\"\\\"p4\\\"\"><span class=\"\\\"s4\\\"\">Afin de pouvoir tenir des c\u00e9r\u00e9monies avec leurs clients dans une zone plus intime, AANAGRAM propose de travailler l\u2019espace d\u00e9gustation selon des principes architecturaux traditionnels inspir\u00e9s des maisons de th\u00e9 de style Sukiya.<\/span><span class=\"\\\"s5\\\"\"> Dans cet esprit<\/span><span class=\"\\\"s6\\\"\">, la combinaison des mat\u00e9riaux, les intersections<i> <\/i><\/span><span class=\"\\\"s1\\\"\">des <\/span><span class=\"\\\"s6\\\"\">\u00e9l\u00e9ments de charpente ainsi que l\u2019assemblage structur\u00e9 de cadres en baguettes de bois mis en valeur par <\/span><span class=\"\\\"s5\\\"\">l\u2019\u00e9clairage mural sign\u00e9 Luminaires Authentik, <\/span><span class=\"\\\"s6\\\"\">permettent de rendre cet espace restreint plus accueillant.<\/span><\/p>\n<p class=\"\\\"p3\\\"\">Les courbes qui caract\u00e9risent le comptoir service, les tabourets suspendus et la structure de m\u00e9tal tubulaire accueillant la signal\u00e9tique et le menu, contribuent \u00e0 inscrire l\u2019espace dans un contexte contemporain et s\u2019int\u00e8grent de fa\u00e7on coh\u00e9rente avec le langage graphique du symbole rondouillet. Les accents du vert officiel de la marque permettent de capter l\u2019attention dans un contexte de march\u00e9 publique et d\u2019\u00e9tablir son offre sp\u00e9cifique.<span class=\"\\\"s3\\\"\"> L\u2019univers d\u00e9velopp\u00e9 pour Matcha Zanmai permet d\u2019allier la rigueur des codes traditionnels japonais propre au th\u00e9 matcha et la d\u00e9sinvolture du comptoir \u00e0 cr\u00e8me glac\u00e9e.<\/span><\/p>\n","en":"<p class=\"\\\"p1\\\"\"><strong><span class=\"\\\"s1\\\"\">Reinventing a brand that thirsts\u00a0for change<\/span><\/strong><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">For Hank and Yuki who are from Japan, matcha is not like any other tea. It is at the center of a centuries-old way of life and philosophy. Born from this desire to share a tradition that is dear to them, they<\/span><span class=\"\\\"s2\\\"\"> have<\/span><span class=\"\\\"s1\\\"\"> opened their first Matcha Zanmai store in downtown Montreal in 2018 <\/span><span class=\"\\\"s2\\\"\">where they <\/span><span class=\"\\\"s1\\\"\">offer traditional beverages for purists<\/span><span class=\"\\\"s3\\\"\">,<\/span><span class=\"\\\"s1\\\"\"> as well as recipes of <\/span><span class=\"\\\"s2\\\"\">their own creations<\/span><span class=\"\\\"s1\\\"\"> and pastries for the<\/span><span class=\"\\\"s2\\\"\"> epicurious.<\/span><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">When <\/span><span class=\"\\\"s2\\\"\">presented <\/span><span class=\"\\\"s1\\\"\">the opportunity to open a counter space at the March\u00e9 des Promenades at Carrefour Saint-Bruno, the owners called AANAGRAM to develop their new environment concept and <\/span><span class=\"\\\"s2\\\"\">took <\/span><span class=\"\\\"s1\\\"\">the opportunity to reformulate their visual identity, as well as <\/span><span class=\"\\\"s2\\\"\">their<\/span><span class=\"\\\"s1\\\"\"><b> <\/b>packaging elements and promotional material, which struggled to clearly express its positioning.<\/span><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">At the heart of this new identity, three pillars emerged from the strategic exercise led by ANAGRAM: satisfaction, authenticity and family. The brand evokes a feeling of well-being and lightness linked to <\/span><span class=\"\\\"s4\\\"\">indulgence<\/span><span class=\"\\\"s1\\\"\"> and promises artisan know-how based on an intimate knowledge of ancestral rites and rituals, the exceptional quality of ingredients and the <\/span><span class=\"\\\"s2\\\"\">rigorousness <\/span><span class=\"\\\"s1\\\"\">associated with traditional Japanese cuisine.<\/span><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">A successful matcha tea can be recognized by the dense but light foam produced by<\/span> <span class=\"\\\"s1\\\"\">whisking. Inspired by <\/span><span class=\"\\\"s2\\\"\">these<\/span><span class=\"\\\"s1\\\"\"> essential element<\/span><span class=\"\\\"s2\\\"\">s<\/span><span class=\"\\\"s1\\\"\">, the studio has developed an endearing \u201cmascot\u201d symbol that expresses an important notion of sociability linked to the brands experience. The symbol also refers to gourmet frozen desserts, an important<\/span><span class=\"\\\"s5\\\"\"> part of their offer.<\/span><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">The layout of the counter space is divided into two areas, the service area and the sitting area. United by the minimalist materiality of noble materials such as natural wood and metal, and resting on a monolithic concrete base with a floating bench, they can respond to different service tempos.<\/span><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">In order to be able to hold <\/span><span class=\"\\\"s5\\\"\">ceremonie<\/span><span class=\"\\\"s1\\\"\">s with their customers in a more intimate area, AANAGRAM proposes<\/span> <span class=\"\\\"s1\\\"\">to work the sitting area according to traditional architectural principles inspired by Sukiya-style tea houses. In this spirit, the combination of materials, the <\/span><span class=\"\\\"s2\\\"\">junctions of<\/span><span class=\"\\\"s1\\\"\"> the structural elements and the structured assembly of <\/span><span class=\"\\\"s2\\\"\">the wooden<b> <\/b><\/span><span class=\"\\\"s1\\\"\">frames highlighted by <\/span><span class=\"\\\"s2\\\"\">the sconce<\/span><span class=\"\\\"s1\\\"\"> lighting signed<\/span> <span class=\"\\\"s1\\\"\">Luminaires Authentik, make<\/span><span class=\"\\\"s2\\\"\">s<\/span><span class=\"\\\"s1\\\"\"> this restricted space more welcoming.<\/span><\/p>\n<p class=\"\\\"p1\\\"\"><span class=\"\\\"s1\\\"\">The curves that characterize the service counter, the hanging stools and the tubular metal structure <\/span><span class=\"\\\"s2\\\"\">that houses<\/span><span class=\"\\\"s1\\\"\"> the signage and the menu, contribute<\/span><span class=\"\\\"s2\\\"\">s<\/span><span class=\"\\\"s1\\\"\"> to establishing the space in a contemporary context and integrate<\/span><span class=\"\\\"s2\\\"\">s itself <\/span><span class=\"\\\"s1\\\"\">coherently with the graphic language of the plump<\/span><span class=\"\\\"s2\\\"\"> and airy<\/span><span class=\"\\\"s1\\\"\"> symbol. The accents of the brand\\\u2019s official green make<\/span><span class=\"\\\"s2\\\"\">s<\/span><span class=\"\\\"s1\\\"\"> it possible to capture attention in a public market context and display its specific offer. The universe developed for Matcha Zanmai makes it possible to combine the <\/span><span class=\"\\\"s2\\\"\">rigorousness <\/span><span class=\"\\\"s1\\\"\">of the traditional Japanese codes specific to matcha tea and the casualness of the ice cream counter.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/matcha-zanmai\/","en":"https:\/\/int.design\/en\/projects\/matcha-zanmai\/"},"titles":{"fr":"Matcha Zanmai","en":"Matcha Zanmai"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/100096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=100096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}