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Maison Lavande
By : Lemay
GRANDS PRIX DU DESIGN 18th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space ≤ 1,600 sq.ft. (≤ 150 sq.m.) : Silver certification
The Maison Lavande boutique in a downtown Montreal shopping complex distills a vast ethos of self-care into an immersive and tactile retail experience. The boutique transposes the soothing presence of the brand’s Saint-Eustache lavender fields into a compelling urban world that envelops customers in texture, fragrance, and calm, inviting them to slow down, breathe, and reconnect with themselves.
The palette—soft cream tones, lavender accents, and natural wood—interacts with light and material in layered, expressive ways. Terrazzo podiums flecked in purple add visual texture; curved velour walls, white oak shelving, and ceramic flooring work in concert to amplify the room’s tonal warmth. Seasonal aromas drift through the space as cove lighting mimics the softness of daylight, heightening immersion without distraction.
Elegance and utility go hand in hand here. A concealed workstation and integrated storage support seamless in-store retail and e-commerce operations, all within a highly adaptable 500-square-foot footprint. The layout encourages both quiet discovery and event-based activations, using fluid spatial transitions and a central open zone to multiply possibilities within limited space.
Set against the Brutalist lines of the surrounding commercial complex, the boutique’s refined and emotive interior acts as a counterpoint, a visual relief, and a spatial magnet—drawing passersby into its tranquil orbit. This contrast is strategic: it elevates the store into a soft beacon, drawing in those who seek comfort, intention, and a slower kind of luxury.
Maison Lavande’s first Montreal storefront sets the tone for future expansions, showing how design can transform scale into strength. Rooted in sustainable materiality and emotional clarity through purposeful design and offers a shopping experience of ritual and escape with a resonant moment of pause.
Collaboration
Architect : Lemay
Engineering : Pageau Morel
General contractor : Avicor
Lighting : LumiGroup